Joy Chudacoff
Founder, Smart Women Smart Solutions


Joy Chudacoff met Lynn while attending LifeLaunch™ at the Hudson Institute of Santa Barbara. Lynn was a facilitator/coach for the four-day workshop, which is a pre-requisite for enrolling in the HISB coaching certification program. Joy had owned a marketing company for twelve years. Now, with two small children, she was looking for a new venture that would give her more time at home and require less business travel. Having a passion for working with women in transition, Joy decided that coach training would be strategically aligned with her emerging business plan.

Part of the coach training process is having a coach of one’s own. “I knew intuitively that Lynn would be a good fit for me,” says Joy. “I was drawn to her personality, temperament, and style.” The two began a coaching relationship by phone, speaking every 2-4 weeks over a period of about 8 months.

The primary coaching focus with Lynn revolved around how Joy would launch her new business – Smart Women Smart Solutions. “I had the idea that I wanted to work with women. Lynn helped me take the idea and get laser clear on how to make it happen,” says Joy. “I had a vision, but through the coaching process, I was able to break it down into steps and create a timeline.” Before Joy had finished her coaching certification, she was well on her way to launching what is today a successful business.

One of Joy’s objectives was to experience coaching from someone who had trained at HISB, and had many years of hands-on coaching experience. “I also talked to her about how to be a better coach,” recalls Joy. “Lynn’s style is light and easy, not heavy. I always felt supported by her. It was a nice blend of coaching with a little bit of consulting,” says Joy.

“If you’re looking for someone to be a thinking partner and help you move to the next level in your life, Lynn is a good match.” Joy adds, “She really helped me get to the core of my message to women – what I had to offer and bring to them.”


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